PARSONS SCHOOL OF DESIGN STRATEGIES
I worked for three years as a communications specialist for the School of Design Strategies at Parsons School of Design. These were some of my favourite projects.
GRAPHIC DESIGN
For every event, my challenge was to create a coherant visual identity. With helpful feedback from experienced designers, I refined my vision and produced social media content, printed materials and websites.
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Showcasing students' thesis work was one of my most important annual projects. Designing assets for the showcase and website has allowed me to create a wide range of materials, including the program, invitations, schedule, holding slides, and even a step-and-repeat backdrop. This experience gave me the opportunity to explore and design a variety of creative concepts.
In my final year at Parsons, I was lucky enough to design the materials for my own graduation. By then, an experienced designer, I was trusted with everything from schedules and programs, to the decor of the larger event. For the final symposium, I covered everything you can imagine in polka dots.
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COMMUNICATIONS
Every week, I was responsible for producing two newsletters for thousands of students and faculty.
The BBA Newsletter was my pride and joy. When I realized that no one was actually reading it, I decided to start making adjustments. I started by including a joke at the top, and then putting the punchline at the bottom, forcing everyone curious enough to scroll. I watched the metrics work in our favour (click-rate ↑ 39%), and every week I’ve grown a little bit bolder, including gifs, themes and puns.
The BBA Newsletter was my pride and joy. When I realized that no one was actually reading it, I decided to start making adjustments. I started by including a joke at the top, and then putting the punchline at the bottom, forcing everyone curious enough to scroll. I watched the metrics work in our favour (click-rate ↑ 39%), and every week I’ve grown a little bit bolder, including gifs, themes and puns.
Amelia Neal and I were nominated for a Spark Award for our work on the newsletter. These awards honour students, alumni, faculty, and staff who embody The New School's bold spirit and commitment to one another.
SOCIAL MEDIA
I managed Instagram accounts for multiple programs, where I created and organized content. I extended the BBA’s new tone to Instagram by desiging memes related to the newsletter’s weekly theme. I’ve included some of my favourites below.
SELECT PROJECTS
About me:
Hi, I'm Zoe, and I graduated from Parsons with a BBA in Strategic Design and Management.
I'm currently an account coordinator at a boutique New York advertising agency with clients in healthcare, finance and CPG.
I’m back in Toronto pursuing my Masters of Marketing at Schulich and excited to continue my career in advertising here soon.
