ARTICLES FOR PRAGER CREATIVE
INFLUENCER MARKETING:A FLASHY FAD OR NEXT SILVER BULLET
I was delighted when the CEO of Prager Creative, Ben Prager, asked me to write an article for our website. I pitched some ideas, and this one stood out, as it related to the agency’s recent award winning influencer campaign. The research for this article sharpened my thinking around effectively marketing with influencers, an area in which I was previously loaded with opinions. I’d love for you to read it here.
BEYOND THE SCROLL: HOW BRANDS CAN MAKE A LASTING IMPRESSION ON GEN Z
Gen Z can be judgemental. Their opinions on a brand are vital to its reach and longevity. I conducted research to better understand how brands can develop successful relationships with my generation. Read the article for best practices and common pitfalls, as well as some of my favourite examples.SELECT PROJECTS
ZOE BECK
About me:
Hi, I'm Zoe, and I graduated from Parsons with a BBA in Strategic Design and Management.
I'm currently an account coordinator at a boutique New York advertising agency with clients in healthcare, finance and CPG.
I’m back in Toronto pursuing my Masters of Marketing at Schulich and excited to continue my career in advertising here soon.
