Pinterest! Please stop sending emails about Michael Cera to my work email.

In the past months I’ve received 7 emails from you about Michael Cera. And, to be fair to the team behind these emails, I’m opening every single one.

It’s so weird that I can’t help myself. There’s also key CRM tactics at play: content tailored to my past behaviour (don’t judge me), and first name inclusion.


After Michael Cera came Chad Michael Murray, and Mark Ruffalo, and I can’t tell if I’m more impressed by this insane level of email personalization or weirded out...

Maybe this is proof that personalized marketing has gone too far.

Pinterest has access to my full search history: every interest, every rabbit hole. There’s something offputting about seeing this data reflected back to me in email form, when the context has completely shifted. A less personalized approach would make me more comfortable with my relationship with Pinterest, although, I definitely would not have paid this much attention.

As a marketer, I’m taking notes. This is next level 1:1 marketing. 

As a pinterest user, I’m wary of conducting my “research” knowing my inbox will be haunted for months afterwards.

And as a Michael Cera fan, no notes.