PEPSI CUP CHALLENGE
One of the highlights of studying at Parsons is the opportunity to engage in client partnerships. We had the privilege of visiting the PepsiCo Design and Innovation Center and working on a strategy for them. They tasked us with a brief: eliminate paper cups in restaurants using Pepsi fountains. While they had already settled on a solution – branded reusable plastic Pepsi cups – it was our job to identify potential challenges for stakeholders and propose a strategy to implement the new product seamlessly and effectively for small businesses.
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ZOE BECK
About me:
Hi, I'm Zoe, I'm a strategist, and I'm about to graduate from Parsons with a BBA in Strategic Design and Management.
I'm currently an intern at a boutique New York advertising agency with clients in healthcare, finance and CPG.
I’m moving back to Toronto the day after graduation and I’m looking for an agency internship there.
